Dan Smarg has 20+ years experience producing broadcast television and branded B2B | B2C commercial content. Whether on-location for History Channel's Ice Road Truckers, or optimizing The North Face's hyper-local SEO with a world-renowned affiliate athlete, Dan always brings an all-in, "100%" energy to every project. But when it comes to building your brand, his strategy focuses on business development. As a Search Engine Optimization specialist, Dan leverages quantifiable metrics to zero in on the highest converting media for minimal budget and maximum ROI.